What is seo and How does it works?

What is SEO? 

SEO (Search Engine Optimization) is the process of improving a website to increase its visibility on search engines like Google. When people search for information, products, or services, websites that are optimized for SEO are more likely to appear at the top of search results. This increases organic (non-paid) traffic to the site.The main goal of SEO is to attract relevant visitors, enhance user experience, and improve the chances of converting them into customers. Unlike paid advertising, SEO focuses on long-term visibility and credibility. It’s a crucial digital marketing strategy for any business or individual looking to grow online and reach a wider audience without spending heavily on ads.

How Does SEO work?

SEO works by optimizing various aspects of a website to align with search engine algorithms, ultimately aiming to improve its visibility and ranking in organic search results. This involves keyword research to understand user queries, on-page optimization (like content quality, title tags, and site structure) to make the site relevant and user-friendly, and off-page optimization (primarily building high-quality backlinks) to establish authority. Additionally, technical SEO ensures the website is crawlable, fast, and mobile-friendly. By addressing these factors, SEO helps search engines understand and value your content, leading to higher rankings and more targeted traffic.